Where do people in Frome do their food shopping?

As expected, Asda & Sainsbury's take the greatest percentage of convenience shopping in Frome at 32% each.  Frome town centre takes 11% of trade (broken down below) & 8% of food shopping is done in 'other' stores in the Frome area (including Tesco Extra, Culverhill Co-op & McColls). The statistics come from surveys undertaken in 2010 by NEMS Market Research, and summarised in a report by Roger Tym & Partners for the District Council.

Surprisingly, Morrisons in Warminster is next on the list with 5% of trade. 4 areas take 4% of trade each - Frome town centre, Lidl's, M&S [NB these 3 are combined to give 11% figure above] & Tesco Extra in Trowbridge. Others on the list are Sainsbury's in Bradford on Avon at 2%. Asda in Trowbridge was less than 0.5%, as was Tesco, Shepton Mallet.

Annual convenience goods spending (food, alcohol, non-durable household goods & newspapers) per household is £1720, of which 70% is food.

Table 3.1 in the report (pic above) gives pedestrian flows in the town centre on a Friday & Saturday in March. Cheap Street has the highest figure at 124 pedestrians per 5 minutes (though Market Place & Westway were busier on the Friday), followed by the Westway at 97% of this, Kingsway at 90% of the figure, Market Place (Iceland) at 92% & Market Place (The George) is 86%. The top of Stony Street has 62% of the Cheap Street footfall, with 77 people per 5 minute period.

The exact figures on food shopping - from Table 11a pg. 37 of Vol. 2 are;

32.5% Asda, Frome

32.0% Sainsbury's, Frome

11.0% Frome town centre, (inc. M&S & Lidl)

7.9% 'other' stores in Frome area

4.6% Morrisons, Warminster

4.4% Frome town centre (exc. M&S & Lidl)

4.1% Tesco Extra, Trowbridge

3.5% M&S

3.1% Lidl

2.1% Sainsbury's, Bradford on Avon

1.6% 'other' stores outside catchment

0.9% Morrisons, Wincanton

0.7% 'other' stores in Warminster/Westbury area

0.6% 'other' stores in Wells area

0.5% Trowbridge town centre

0.4% Tesco, Shepton Mallet

0.4% Asda, Trowbridge

0.4% Sainsbury's, Midsomer Norton

0.1% Aldi, Shepton Mallet

0.1% Lidl, Midsomer Norton

You can read about non-food shopping in Frome here.